PROJECTS, STRATEGY & ACTION PLAN

GOALS & OBJECTIVES

(STRATEGIC DIRECTION / ACTION PLAN)

When evaluating & prioritizing potential projects, it may be helpful to utilize the CEDS Evaluation Criteria for Northern Neck on the Gauging Potential Project Importance page under the Evaluation Framework tab.

 

CATEGORY 1 – INFRASTRUCTURE

PROJECT 1

SITE READINESS

PROJECT 2

WATERFRONT

Project 3

EXPAND & MODERNIZE SEWER / WASTEWATER MANAGEMENT SYSTEM 

Goal
To provide adequate infrastructure to support business growth and new locations

Goal
Expand access for boaters, recreational fishing

Goal
To provide at least one major new and one major repaired sewage system

Objective
Identify at least two new sites for economic development and bring at least one to shovel ready status

Objective
Open at least four new waterfront access openings

Objective
Monitor improvement in sewer/wastewater system

Evaluation Criteria
One new site shovel ready with defined industry target to be pursued

Evaluation Criteria
Open for use at least 4 new waterfront access areas along the waterfront

Evaluation Criteria
Before and after measure of wastewater system particulates

Project 4

STORMWATER MANAGEMENT

 

Project 5

BRIDGE REPAIR & WIDENING

 

Project 6

INDUSTRIAL / BUSINESS PARK

 

Goal
To improve stormwater management and reduce damage from flooding

Goal
More dependable, free flowing traffic for travelers, workers, shipping

Goal
Get best site shovel ready to attract investment

Objective
Add at least one improvement to the stormwater management system

Objective
Get VDOT to invest in roads and bridges to the Northern Neck (widen Rte 3; Norris Bridge in Lancaster needs maintenance, and ultimately, replacement)

Objective
Address infrastructure issues

Evaluation Criteria
Set measurement and benchmark for degree of flooding reduction

Evaluation Criteria
Repair/replace the Norris Bridge most and widen/improve state Rte 3

Evaluation Criteria
Site ready to be promoted for new investment

CATEGORY 2 – BUSINESS ATTRACTION, RETENTION / EXPANSION / NEW STARTUPS

PROJECT 1

ATTRACT TOURISM VENUES

PROJECT 2

RETENTION PROGRAM / SMALL BUSINESS ASSISTANCE

Project 3

ATTRACT NEW BUSINESS TO THE NORTHERN NECK

Goal
Expand on tourism activities and accommodations

Goal
Build capacity of small businesses to handle operations, marketing sales with direct business assistance

Goal
Expand the local business community through enhanced marketing, incentives, infrastructure development

Objective
Develop the product and raise outreach/marketing

Objective
Enhance the viability and profitability of small local businesses

Objective
Build the tax base; create quality jobs

Evaluation Criteria
Measure tourism expenditures, jobs, tax revenues generated

Evaluation Criteria
Sales and tax receipts for local businesses

Evaluation Criteria
Growth in commercial tax base, jobs added, impacts on local businesses

Project 4

EXPAND THE WATER SUPPLY

 

Project 5

EXPAND ASSISTANCE FOR ENTREPRENEURS

 

Project 6

EXPAND OPTIONS FOR SMALL BUSINESS FINANCING

 

Goal
Avoid shortages and constraints on development

Goal
Help grow more businesses

Goal
Create Programs to make affordable loans to smaller firms

Objective
Attract firms who can offer alternatives to groundwater: e.g., desalinization, rainwater harvesting

Objective
Create business incubator, mentoring program, SCORE Chapter

Objective
Make financing available that is affordable, quick and uncomplicated; crate revolving loan fund, possibly with bank participation (done)

Evaluation Criteria
Number of firms attracted, new technologies utilized, increase in water supply

Evaluation Criteria
Number of small business startups; survival rate of new firms

Evaluation Criteria
Number small business loans made; survival rate of assisted businesses

PROJECT 7

ENCOURAGE MORE BUSINESS STARTUPS

PROJECT 8

CAPTURE MORE BUSINESS FROM DAHLGREN NAVAL BASE

Goal
More business “births” in NN

Goal
More contracts for local firms

Objective
Make financing, incentives available for startups; launch co-working and/or incubator facility

Objective
Take advantage of small business set asides

Evaluation Criteria
Number of new business startups

Evaluation Criteria
Gauge value of business generated by Dahlgren

CATEGORY 3 – TOURISM

PROJECT 1

NORTHERN NECK NATIONAL HERITAGE AREA

PROJECT 2

ADD MORE WAYFINDING SIGNS

Project 3

MORE TOURISM MARKETING / INCREASE MARKETING BUDGET

Goal
Make optimal use of new designation

Goal
Increase tourism

Goal
Increase tourist visits

Objective
Market to attract tourists

Objective
Help make it easier for tourists to find destinations

Objective
Reach new markets; saturate current markets

Evaluation Criteria
Measure increase in tourist visits

Evaluation Criteria
Measure tourist visits to local destinations

Evaluation Criteria
Measure tourist visits; source the advertising that reached them; measure hotel occupancy

Project 4

DIVERSIFY TOURISM ATTRACTIONS

 

Project 5

NICHE MARKETING FOR SPECIALIZED TOURISM EXPERIENCES

 

Project 6

GROUP LODGING FACILITY

 

Goal
Attract more tourists; enrich the tourism experience

Goal
Attract more tourists

Goal
Ability to host small meetings and conferences

Objective
Develop themed driving tours, more packages such as multiple winery tours, heritage tours, sports and nature tours. Tourism development opportunities for Adventure Sports/Outdoor activities (e.g., zip lines, horseback riding, bike trails, water sports), enhanced recreation of underutilized sites (Belle Isle State Park underutilized (awareness, programming); the new Compass Entertainment Complex; development of the Tri-Way Trail

Objective
Spend money for Niche marketing – sport fishing, ecotourism, arts/culture, special events during shoulder and off season

Objective
Develop a location for groups to meet, dine and stay in one location, preferably on the water

Evaluation Criteria
Measure visits, revenues, taxes collected

Evaluation Criteria
Measure tourist visits, hotel occupancy, taxes collected

Evaluation Criteria
Development of a facility; meetings booked

CATEGORY 4 – FISHING, FARMING, AGRICULTURE

PROJECT 1

COMMERCIAL KITCHEN

PROJECT 2

MORE PROCESSING FACILITIES, POSSIBLY TO INCLUDE A “MOBILE’ FACILITY

Project 3

WATERFRONT IMPROVEMENT

Goal
To encourage entrepreneurship; serve existing food companies and producers

Goal
Provide local services to food producers; add potential markets for local agricultural businesses

Goal
To make it easier for working watermen

Objective
Identify or create a commercial kitchen that can be utilized by food cooperatives, local farmers, small businesses; serve as a food business incubator

Objective
Open new opportunities for food producers and increase sales

Objective
Upgrade working waterfront facilities

Evaluation Criteria
Open the commercial kitchen; spawn new businesses; increase sales by food businesses and entrepreneurs

Evaluation Criteria
Welcome new facilities; measure processed food sales

Evaluation Criteria
Improve revenues for the watermen; jobs added

CATEGORY 5 – HOUSING

PROJECT 1

ASSESS THE NEED FOR WORKFORCE HOUSING

Goal
Ensure that there is adequate housing for the workers that employers need (and their families)

Objective
Study the availability of affordable workforce housing and ways to fill any gaps

Evaluation Criteria
Review housing availability at selected prices; have more workers moved to the Northern Neck

CATEGORY 6 – TAX AND ENVIRONMENTAL POLICY

PROJECT 1

USE LOCAL AND STATE INCENTIVES TO
ATTRACT INDUSTRY

Goal
Attract more businesses

Objective
Take advantage of VA Clean Economy Act and Green Development Zone Authorization

Evaluation Criteria
Monitor investment in clean and green technologies

CATEGORY 7 – WORKFORCE DEVELOPMENT

PROJECT 1

ATTRACT MORE WORKERS TO THE NORTHERN NECK

PROJECT 2

UNDERTAKE PROGRAM TO BOLSTER READINESS OF THE EXISTING WORKFORCE

Project 3

TEACHER RETENTION

Goal
Expand the workforce

Goal
Help meet employer needs

Goal
Find and keep qualified teachers

Objective
Conduct marketing and develop incentives to attract new workers and bring back homegrown talent

Objective
Assist workers with work readiness, including training in soft skills for younger workers

Objective
Identify incentives that appeal to local teachers, including salary and benefits

Evaluation Criteria
Number of working age men and women move to or join the workforce; monitor median age of population

Evaluation Criteria
Employers who are able to fill jobs; number and percentage of workers who find jobs; percentage of employed workforce

Evaluation Criteria
Retention rate of current teachers

Project 4

CONDUCT A STUDY TO DETERMINE PUBLIC TRANSPORTATION OPTIONS

 

Project 5

IMPROVE COMMUNICATION BETWEEN TRAINERS AND EMPLOYERS

 

Project 6

FOCUS ON FACILITATING GROWTH IN KEY INDUSTRIES

 

Goal
Ensure that teachers and other local workers can get to work

Goal
Bring trainers and employers into closer communication; foster collaboration so that trainers can best meet employer needs and employers can be aware of training resources

Goal
To solidify their position in the Northern Neck, create jobs, leverage growth

Objective
Find an affordable way for the community to meet the local travel options for workers

Objective
Attain a better matchup between employers and trainers in order to optimize the utilization of current resources for supporting business growth

Objective
Work with RCC and other trainers to meet training needs in industries that show potential for growth, including construction, marinas/aquaculture, light manufacturing, timber, tourism

Evaluation Criteria
Assess the effectiveness of new transportation options in terms of number of workers using that transportation

Evaluation Criteria
Monitor job openings that are getting filled; track jobs filled locally by people seeking employment

Evaluation Criteria
Monitor economic indicators for core industries